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Brand discontinued mascara advertisement.
March 19, 2013
By: TOM BRANNA
Editor
The National Advertising Division determined that L’Oreal USA acted properly in working toward the discontinuance of certain in-store advertising. The advertising in question was challenged before NAD by The Procter & Gamble Company, a competing maker of mascaras. P&G took issue with advertisements featuring visuals of model’s lashes and product performance claims related to eyelash length and volume. P&G asserted that the visuals were identical to those that appeared i...
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